We sold through distributors when we first opened for business and found they built a wall between the client and CNC Broach Tool Company. We didn’t know who our real client was and couldn’t provide technical advice. We found the distributor didn’t protect our brand name by making sure the client had Keyway Broach feed/speed/set-up advice before they ran our broach tool for the first time. So clients would come to us after they had a problem rather than just not having the problem.
Distributors wanted us to give them a 20% discount, then they would turn around and mark it up on the client another 20-30%, whatever they could get away with. We wouldn’t even know. We didn’t control the price of our own product in that situation. Which was bad for our brand and our clients. So much money and lip service is paid to “brand this and branding that”. Why would you then allow another company that does not have your best interests in mind represent you?
The distributor makes their money off of turn and burn sales, volume. So they have no incentive to care and provide good service. A distributors livelihood isn’t based on our one product.
But our family’s livelihood relies on the personal relationship we have with our clients and so as a one-product, family company, we are the only ones we trust to provide technical support and great service. Give us a call and find out. 877-248-1631.
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